For Palms Bet’s nationwide launch of their enhanced digital sports platform, I led the art direction and character development for a playful, story-driven campaign. We introduced two original mascots - a charming Thumb and a confident Smartphone who brought the brand message to life through humor and personality.

The narrative unfolds inside a man’s pocket, imagined as a cozy vintage room. The phone, portrayed as a stylish female character, tries to ignore the flirtatious male thumb - until their quirky interaction transforms into a fun dance moment. This lighthearted storyline turned everyday mobile habits into an entertaining visual experience.

The campaign rolled out across Bulgarian TV, billboards, and digital channels, with the mascots gaining additional traction on social media, including their own TikTok presence. The result was a memorable and widely recognizable launch built around character, creativity, and humor.