I was born in Blagoevgrad, a small provincial town in Bulgaria, and grew up in a post-communist visual environment that shaped my early sensitivity to aesthetics. I studied fine arts in high school before moving to Sofia to pursue a degree in Graphic Design at the National Academy of Arts (B.A., 2013).

During my studies, I specialized in Design in Advertising and began participating in design competitions, earning recognition with several awards. My first national success came with the winning logo for “Products made by people with disabilities in Bulgaria.”

In my second year, I joined Knoway Digital, an advertising agency, as a graphic designer while also taking on my first freelance projects. After graduation, I briefly pursued a master’s degree in Photography before moving to Paris. There, I worked as a freelancer and dedicated a year to artistic exploration, gathering visual inspiration and painting.

In 2022, I joined Human Agency as a designer, where I contributed to projects with a focus on branding, visual identity, and art direction. That same year, we won Creative Agency of the Year at the FARA Festival. Shortly after, I took on the role of Creative Director at Fragment.

As Creative Director, I led a multidisciplinary team, fostering innovation and shaping compelling brand narratives. I drove concept development and execution, successfully securing new clients through winning pitches.

Today, I am based in Milano, looking for long-term collaborations where I can contribute my experience, continue to grow, and exchange ideas in a truly creative environment.