Everyone says, “Be the first.”
But isn’t there something more important?

Think of that friend who can’t wait for the hike, even if he’s out of breath from the start. The neighbor who runs daily, though she pauses at every bench. Or the uncle who loves football, even if he’s never won a game. For 10 years, Decathlon has supported everyone who plays for passion—not for the podium. Because what matters isn’t where you finish, but how much you love the sport. Supported by OOH and digital activations.